Why use a Professional Real Estate Photographer?

person handing out keys to another person
Photo by Thirdman on Pexels.com

Home search has made a big shift towards the Internet. Particularly during this time of COVID, the majority of home buyers are taking their search online. In a report by the NAR, 97% of homebuyers used the internet in their home search and 76% of homebuyers used a mobile or tablet search device in their home search. It’s crucial to have professional grade listing photos and 360 Virtual Tours. Using a professional Real Estate Photographer is the best way to showcase your listing on the MLS and Social Media.


Think about it, if an image or 360 Tour is all people have to form an opinion on a listing then it makes sense to provide the best photos possible. We understand that not everyone is an expert in photography. Fortunately, you can outsource this and choose to invest in professional real estate photography. Some of you may be hesitant to do this due to the costs attached to it. To help convince you, here are three significant benefits that come with hiring a professional real estate photographer!

Saves You Time and Money

While the initial costs may put you off, you have to understand that hiring a professional photographer can also help you save both time and money. While it may not seem difficult, photography requires a lot of skill to implement well. To add to this, it’s also rather time-consuming. The time you spend attempting to photograph and edit the photos yourself can be better used elsewhere. By hiring a professional photographer, you give yourself more time to focus on other aspects of your job that you are better at.

You’ll also be saving money as you won’t need to purchase all the equipment required to take pictures of a property. While you can opt to use your smartphone camera, (and in this Blog Series I actually teach you some of the things needed to do this well), this will put you at a significant disadvantage as the smartphone camera doesn’t easily give you all the options for editing that a professional camera will.

Helps You Sell Property

If you use better photos, it makes sense that more people will be interested in your listings. In this fast paced society people don’t spend long deciding whether to look deeper into a listing or to move on to the next one. You need to grab their attention within the first few seconds. Using high-quality photos make your listings more enticing, which will effectively help expand your overall reach. You have to think of real estate as a numbers game. The more people you get to look at your property, the more likely it is for you to find a potential buyer.

Aerial water view

To add to this, using specialized photography equipment can also help sell your property. We believe 360 Virtual Tours are one of the best ways to showcase a property. Viewers can take their time and fully tour the home, seeing features that the still photos or a video walkthrough don’t cover. Aerial Photography is another enticing option. Drones give potential buyers a better view of the property, a view that most people never see. By giving buyers a more complete look at the property, they are more likely to invest in it.

Makes You Look More Professional

Lastly, better photographs make you look more professional. Considering how competitive the real estate industry is, you’ll want to take every advantage you can get. Simply making yourself look professional can make or break your chances of success when it comes to selling properties. Even in this current market where homes are selling fast, sometimes even before they even hit the MLS, it’s important to show future sellers the professional way you will market their home.

Use a professional real estate photographer to ensure your listing makes a great first impression. Access to high-quality photography, tours, and video is proven to make a difference in the quality of the offers your clients receive. Statistics show that homes which include professional photography receive 118% more online views than homes without it. Homes with professional photos typically sell faster and for more money.

At Tim Helmuth Photography, our mission is to partner with you to provide real estate photography and other media services that maximize exposure and help you leave nothing on the table on closing day.

Contact Us to discuss how we can work together to increase your sales.